According to Bob Diachenko, the CEO of SecurityDiscovery and who first identified the leak, at least three IP addresses of the same database were left passwordless and indexed by public search engines. The cause of the data leak was a publicly accessible MongoDB, a document-orientated database program. In 2018, business magazine Fast Company selected the company as one of the Top 50 Most Innovative Companies in the World. Launched nine years ago, the New York-based platform has publicly raised $56.5 million in funding and operates in over 20 cities in the US. Cybernews contacted the company for an official comment but received no reply at the time of writing. The owners of the app were informed about the leak and secured access almost immediately. Partial payment information for paid users – including the last four digits of credit card numbers, expiry month/year, and Stripe IDs The leaked information included:Īpp signup details, such as dates, IPs, cookies, and user agents On September 19th, researchers discovered that the platform exposed sensitive user data. A designated Hello Alfred employee handles the residents’ home-related inquiries, such as managing weekly shopping, in-home delivery, or picking up dry cleaning. Residents using the platform get an app-based personal assistant service for their apartments. It also enables landlords to collect rent in-app. Hello Alfred is a one-stop application allowing real estate developers and property managers to provide in-home services and maintenance to residents. Hello Alfred, an in-home hospitality app, left a database accessible without password protection, exposing almost 170,000 records containing private user data. In-Home Hospitality App Hello Alfred Exposes User Data ^ "Profile - Entrepreneurship - Harvard Business School"."And The Winner Of TechCrunch Disrupt SF 2014 Is…Alfred!". ^ "Modernizing labor laws in the online gig economy".Convene - The Easiest Place to Meet and Work. ^ "This CEO "Fires" Herself From Every Job at the Company to Build Trust"."Start-Up Leaders Embrace Lobbying as Part of the Job". "Why Hello Alfred Is Focused More On Its Workers And Less On Algorithms". "Hello Alfred Raises $40 Million To Bring Commerce Even Closer To Home". She has also co-created WHITESPACE, a seed-stage venture fund. Prior to founding Hello Alfred, she began her career as a consultant at McKinsey & Company before working in private equity. Sapone holds an MBA with distinction from Harvard Business School. She took classes that enticed her including photojournalism, cognitive science, Zen meditation and management courses. Īs an undergrad at Boston University, Sapone created her own degree program. She was also nominated for the Financial Times' ArcelorMittal Boldness in Business Award, and was the face of Consumer Tech for Forbes 30 Under 30 in 2016. Sapone has been recognized for her work and was named one of Goldman Sachs' "most intriguing entrepreneurs", Fast Company's Most Creative People and a winner of TechCrunch Disrupt SF. She has worked with the Brookings Institution, the Secretary of Labor and the White House under the Obama administration. Through Hello Alfred, Sapone has become a staunch advocate for pro-labor policies, and was among the first founders in the sharing economy to write on the importance of meaningful work and a meaningful income for employees. She is the CEO of New York-based startup Hello Alfred, which she co-founded with Jessica Beck in 2014 while in business school. Marcela Sapone (born March 9, 1986) is an American entrepreneur.
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